Friday
Jun102011

Better Late Than Never

 

I know.  I've been bad.  Full of empty promises.  Things have happened in my life that will change it for better and soon I will be able to share the developments.  For now, what I can share is, a few of the digital art that I have been working on lately.  I hope you like them.  Some are recreational and some are for friends; really mostly all for fun.  Let me know what you think. 

This one is called Curious Bird.

Friday
Jun102011

I have uploaded this in the freebies section.  I wanted to create some instructions that were also pleasing to the eye.  I also wanted to pass on some of what I know.  Enjoy!

Friday
Apr082011

iPad 2: Is it for you?

An Unofficial Review

Two weeks ago I was in one of the line ups to buy the much coveted (by Apple enthusiasts that is - others totally disagree) iPad 2 and I succeeded.

Just before I bought it, I read a whole lot of reviews from the US buyers as well as non-buyers.  There are many other options that use Android which I haven’t experienced for myself, so I wanted to read the comparisons too.  The trend seems to be something like this:

iPad users like their device a lot.

Non-users tend to dislike it.

 

The negative views brought up these areas in which the iPad lacked:

- It doesn’t display Flash content.

- It’s hard to type on.

- You can’t do everything you could do with a computer with it.

Did these reviewers ever use an iPad?  I don’t know.  I only could tell most of them would have rather been set on fire than ever own an Apple device.

The positive reviews had a consensus about user enjoyment.  Everybody liked playing games with it, the intuitiveness, simplicity and speed.  Why would I need a tablet to fill Excel sheets on anyway?  I already have a computer that can do that.  

 decided  that if all users like it, I probably would too. They were right; I love my iPad. I use it to read blogs, books and magazines.  I use it to maintain my website if minor changes are needed.  It is mainly an extension of my computer while I'm out and about.  I can email myself files or links to blog about later.  I can tweet on the bus without having to type ever so carefully on my iPhone. It helps you keep on top of your social media responsibilities.  It helps me keep on top of my social media responsibilities. 

 

The iPad is not a tablet computer.  It’s a widescreen, extremely fun to use multimedia device.  

There are several useful paid and free apps for those looking to create more serious content (such as Pages or Numbers - which do save as Excel and Word documents too.) Me? I don't need Microsoft Word on there.  I can take notes and that's fine with me.

I’m biased.  I love Apple.  Fell in love when I was in elementary school and my sister took me to visit her workplace, a newspaper’s design department.  They had gigantic Apple computers (in the rainbow logo days).  I couldn’t stop using a software (it may have been Freehand) and deciding that I would have one of those when I grew up.

I have tried the PC ownership thing, but I felt like a parent constantly having to take care of the awful things.  I may be a geek at heart when it comes to Adobe software, but I’m not a programmer.  Code makes my eyes blur and stomach hurt (like math class used to).  That’s what the Windows Blue Screen of Doom™ made me feel like.  As soon as my income level allowed me to buy myself a Mac, I was all over that sh*t.

I agree that the Flash video thing sucks and the iPad is not for some people, especially those expecting a computer.  However, it is for those who have moved most of their marketing efforts online.  It’s for people who blog, read blogs, like to educate themselves, want to look up interesting subjects, tweet, use Facebook and surf some more.  I’m an Internet junkie. My passions are branding and graphic design. 

iPad 2 works for me.

 

 

Sunday
Apr032011



Wednesday
Mar232011

Designs That Work

Graphic design must suit the end product that it will be placed on.  A newspaper may require completely different design principles than a flyer, a poster is very different from vehicle graphics.  I get requests from brokers and designers every day. They will send me their stunning artwork to get a price, but sometimes it is so unfitting for the purpose of the sign/banner/poster that I suggest they change their design to be more effective and save money.

Here is an example.  I'm unable to show you the artwork, but I will attempt to explain.  I got a request to make magnets that were going on the front doors of a Venza.  Their size was limited to 16" x 36" or so and the designer sent me a beautiful design with a picture of a sunset and about six other photos below it, with some text in between.  On my monitor, the text looked so small that I didn't even bother to read it and the customers they are trying to reach won't read it either.  Even though I took a quick look before I passed the job along to my colleage, here is what I remember about the company: Nothing.  Zilch.  Nada.  I don't remember their name, what they do, or anything.  That's not a good sign about a piece of marketing material.  I'm sure they weren't selling beautiful sunsets.

The point is simple.  Find a designer who understands the end product or is at least willing to understand.  Pick the product and know the dimensions you require before you create the design and if you need to don't be shy to ask the sign or print shop to give you some guidance pertaining to layout and content.  They will do this for free if you purchase the product from them BEFORE you ask them to help you with layout suggestions.

Make your design fit the purpose and ye shall prosper.